April 18

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Google Update What They are and How to Behave

On September 24th, Google, through its Twitter account SearchLiason , communicated to webmasters and SEO from all over the world that a new Google Update would come into operation ( rollout ) the same evening, to be completely exhausted within a few days.

Whenever a Google Core Update is announced (and usually only major updates are announced; major releases) all website owners tremble, and hope the new algorithm won’t “penalize” their organic traffic.

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But can we really only “hope”, and is it right to speak of “penalization”? According to Google, no, and here’s why.

Google Update: what they are and how to behave

As has been happening for some years now, Google launches many updates to its algorithm over the 12 months, but not all of them impact in the same way in rewriting the serp (search results pages), just remember the recent “medical update” of the 1st August, which literally shocked the health sector.

That said, however, Google always advises not to panic , to give the algorithm time to completely run out of its update and to study very calmly and clearly what to do if our site has actually suffered a big drop in organic visits. .

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Precisely on this point Google specifies that in the case of loss of organic traffic we cannot speak of a “penalty” at all , on the contrary; the site may also be of good quality but based on the latest and most up-to-date rating systems, it has probably been calculated that other pages respond better to users’ search intent .

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So, this should lead us to ask ourselves how to improve the pages of our site to be competitive with our content again and fight for the top positions.

In this sense, the absolute best thing we can do is follow the guidelines that Google provides us through the documentation for quality raters and stay constantly updated on the most important “trends” concerning the world of SEO and “search marketing”.

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That’s why “hoping” not to be hit by the Update is not the best way to be; updating and always keeping up with the new directives is instead the only strategy that we can carry out and that can really protect us, as much as possible, from the progressive and continuous adjustments that Google makes to its system and that allow it, over the years, to consistently be the best search engine in the world (with great detachment on possible alternatives).

Google trend for 2020

So, to the question “What to do in case of a Google Update?” the answer is to study (real) trends and work to the best of your ability to be ready.

Here are some tips for SEO and webmasters that come directly from John Mueller:

At this point, as regards the Core Update of September 24, we just have to wait a few more days and then analyze any variations in the positioning of our sites in the SERP, trying to understand if we are working in the right direction or if it is necessary. Make improvements in various respects.

  • focus on the highest quality content , offering solutions to the user; who divulges content on the web must be Expert, Authoritative and Reliable; in the video below made a few days ago by Giorgio Taverniti, we thoroughly explore what Google means when it refers to “high quality content”:
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  • do not forget the “mobile first” (therefore contents that are easy and quick to use, especially from smartphones, for example by implementing the AMP pages);
  • improve structured data as much as possible (schema.org);
  • constantly monitor the health of your site (for this reason Google will make significant improvements to the Search Console panel in the coming months);
  • websites dealing with YMYL (Your Money or Your Life) topics will increasingly be under a special magnifying glass;
  • keep in mind that new technologies such as voice search and artificial intelligence will impact more and more on SERPs.

At this point, as regards the Core Update of September 24, we just have to wait a few more days and then analyze any variations in the positioning of our sites in the SERP, trying to understand if we are working in the right direction or if it is necessary. Make improvements in various respects.

What can we do for you?

If you want to know more or are interested in a high quality service to improve the positioning of your site in the serp of your interest (without risking penalties), Biggbull.co.uk is the digital PR, ink building, SEO and brand reputation agency (online reputation) that can best support your digital business idea and follow you step by step to maximize it, increasing revenues.

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