Video content has been skyrocketing in recent times. It is seen that just solo video content is driving up 83% of the web traffic. As a result, many companies, be it small-scale or large-scale, have shifted their workforce towards creating better, creative, and attractive video content for the promotions of their products or their company as a whole and to stay ahead of the curve.
It has been noticed that several companies hire freelancers in huge numbers to create appealing video content to attract traffic or leads, thus converting them into potential customers thereafter. Many aspiring freelancers have shifted their concentration towards video editing as they see a bright future ahead in becoming an online video editor. But if you have just started with video editing, you might need some good editing skills to make your video look captivating.
A company might shoot clips for a video using high production costs, better camera equipment and with popular influencers, but if the video is not edited perfectly in post-production using an online video editor, all the efforts will go in vain.
Here are some tips to take these videos to the next level where they look like professionally produced videos:
1: Start with High-Quality Videos
The most basic yet the most important thing to start with is a high-quality video. An editor might be an expert in editing videos, but if the video is not of high quality, i.e., high resolution and high frame rate, it might look very damp. Another reason for starting with high-quality videos is that while editing, you are bound to lose some quality of your videos and there is nothing much you can do about that. This is why it is preferred to use high-quality videos shot from high-end cameras, so that even if you lose some quality of your video while editing them, the video itself remains in high quality.
2: Plan a Story
Every video tells a story to the audience. Like every story, your video should also include a beginning, a middle, and finally, the conclusion. Planning is the most important criterion even before shooting the video. If the plan for the story is clear in your mind, it might take minimal effort to edit the videos. Planning should not only include the story, but it should also cover the consistent use and blend of colours, types of fonts to be used, and most importantly the sound effects, which will give life to the video. With software such as InVideo, Final Cut Pro, Filmora, etc., it has become even easier to provide the videos with a very professional look, attracting customers and generating better traffic and leads for the company.
3: Every Frame Rate counts
While editing a video, one should focus even on the milliseconds or individual frames of a video. Each second of any footage contains around 30 frames and focusing on every frame is a must because a glitch in even a single frame might result in the loss of a potential customer. Whenever you trim or add any part of the transition in any of your videos, you must ensure that everything is perfectly executed.
4: Audio is the king
Just like in movies where songs are one of the key elements, sound effects or short audio sounds are very important while editing any video. Audio is the most powerful tool that might even cover up your mistakes (if any) in the video. According to a survey, in any given video, the audience is more attracted to the background sound; videos just give additional effects to it.
5: Trimming makes it easy
While editing long videos, it is suggested that one should trim their videos into short clips, so that it becomes easier for them to sort the clips and to add them perfectly. When you trim your video into short clips, it allows you to concentrate even on the slightest mistake, and thus, you can always edit it and give your video the perfect professional look you want. Trimming also helps the editor cut short the part where nothing important is happening, allowing the audience to concentrate on the major part.
These were some of the important points that every editor must consider while professionally editing the video. Apart from these tips to edit the video, a video editor should also keep the video clips on a separate device as a backup. It is highly recommended to create a backup of the video clips in different places such as pen drives, hard disks, etc.. Even if something happens to the device or the video clips, you would have them stored in their original condition at a different place.
Nowadays, video editing has become relatively easy with tools such as InVideo, Filmora, and Final Cut Pro, as they provide a very simple user interface for the editors to work with. Most importantly, the templates and fonts these tools have are very appealing and attractive. There are many video editing software that claim to be the best in the market, but one should always have a closer look at the offerings and updates of the software. The software having all the updated tools, templates, and font should always be preferred over the software that might have an easier UI (user interface) to work with because it is not how easily you edit the video, but it is all about how efficiently you do it.
So, what are you waiting for? Charge your creativity and get into the world of video editing.