Pay-per-click, also known as PPC, is a great way to increase brand visibility, website traffic, and online sales and to accomplish many objectives for your company. Using a PPC agency is one of the best ways to enhance your brand affinity and brand awareness.
It doesn’t matter whether you are establishing your online store or own a popular online store and looking for a new audience; PPC is a great advertising method for both types of businesses. In this post, we are sharing amazing tricks to get more brand awareness with PPC. Let’s read on.
What is Brand Awareness?
You should know what it is before jumping on to the best tips to increase brand awareness with pay-per-click advertising. Brand awareness is the extent to which a brand is recognized by customers and associated with its particular products and services.
If a business is small and products and services in a limited area, its brand awareness level may not reach eponym status (e.g., asking for Maggi instead of noodles). Still, they may grow with time by using the PPC advertising method. By using PPC advertising,
- Your consumers will know what your company is known for.
- Consumers will choose your products or services, even if they get cheaper deals from other brands.
When customers have brand awareness, they will search more for your business to try out other products and services you provide instead of searching for the same things on Google.
How to Increase Brand Awareness with PPC?
To increase your brand awareness, you can use the following techniques with managing PPC campaigns.
Set a Campaign Goal
Most people start brand awareness campaigns by seeing that other companies are driving PPC campaigns, but you should have a specific goal before launching a campaign. As we have to get our brand in front of a new audience, we need to keep that as a sole purpose instead of increasing sales or website traffic.
Under brand awareness, we should have some small-goals regarding-
- Click Volume
- Social Shares
- Post Engagement
- Video Views
- Impression Volume
- Social Page Likes
It isn’t easy to measure the effectiveness of KPIs you choose, but chances are some metrics will be more effective than others. Clicks through a website show higher engagement and meaning for a particular audience, but numerous platforms charge per click. Hence, impressions may produce a lower cost per brand message received.
Nowadays, many channels can help you to auto-optimize for some of the KPIs. For example, Facebook offers several campaign objectives that can help you reach your products or services.
When you create a campaign through the Google Ads interface, you will have plenty of campaign objectives to choose from. Remember, when you choose one from multiple objectives in Google, some other features may be removed from the campaign. If you want to control every aspect of your campaign, we recommend you to choose No Objective to begin.
On the other hand, if you need a quick set-up and are not interested in managing campaigns, we suggest you choose one of Google’s objectives.
Find your Target Audience in Proper Channels
Now that you can easily identify our target audience and the area in which you have identified your goal, you will target those users. For example, if you are looking for social shares, you should avoid using Google Display Network as a channel.
Suppose you want the audience to watch your videos. In that case, YouTube is a great platform to upload your video, and you can also use social media channels like Facebook and Instagram to gather maximum views. It is essential to keep your goals in mind while choosing the channels as they play a major role in accomplishing your goal.
Optimize Your Ads and Landing Pages for Mobile
Generally, as mobile users are increasing day by day, users are increasing the amount of time that they usually spend on their mobiles. As people are investing their time in mobile, it means they will be exposed to more mobile ads.
Hence, all you have to do is consider mobile users while creating a PPC campaign. You can do it easily as you are also a mobile user, so you have to check whether your ads and landing pages are mobile-friendly or not.
Before finalizing your ads, you need to see whether your ads are properly visible to mobile users or not. Will your ads take users to a mobile-friendly landing page? After ensuring that your ads are suitable for laptops, PC, and mobile users, you can launch the campaign and wait for the results.
Know the Importance of Voice Search
While Apple devices have Siri, Android devices come with Google Assistant. These apps have created a trend of voice search among the users. According to Google, in 2017, Google Assistant had been installed on more than 400 million users.
To feature in voice searches, you need to create your PPC strategies to speak while searching for things through Google assistant. First of all, you need to understand why your audience use voice search. Second, building your campaign with voice search means it includes top voice search, both local and long-tail keywords.
Pay Attention to Search Audience
After creating a PPC campaign, it’s time to keep track of the campaign. Most people create a great campaign, but they don’t believe in tracking after launching the camp. Sometimes, it becomes the major reason behind the failure.
With real-time reports, you can create changes if you think that the previous strategy is not working. Hence, paying attention to your live-campaign is important.
Depending on your audience and the products and services you offer, your ads may be more or less effective at certain times of the day. Also, when managing PPC campaigns, you may be more successful with advertising in certain locations or on different devices. It’s not easy to figure out all of this right away, and you can quickly lose a great deal of money advertising on the wrong device, in the wrong location, at the wrong time.
Analyze your data to look for positive trends in conversion rates across devices, locations, and time of day. Keep these results in mind and use bid modifiers to ensure your ads are laser focused to have the most significant impact.
You can start by trying a small + 25% bid modifier for a month or two. If your test results indicate an increase in conversions, you can adjust your bids to focus on specific locations, devices, or times. Similarly, you can use this strategy to identify negative bid modifiers that will protect you from wasting your budget on low ROI locations or devices.
The Final Words
While there are multiple strategies to get more brand awareness, you can also use social media handles to accomplish your goal. Before including social media handles in your campaign, you need to research your target audience using the social media platform. Now that you have known the best tips to increase your brand awareness, it’s time to create an amazing PPC campaign.