Email marketing is a great way to reach your customers and make them aware of your brand, but it is not the most effective way for everyone despite the staggering high 4200% ROI. The reason for this lies in the fact that many emails are sent without any thought or effort put into them. This results in a lot of waste and time spent on creating emails that don’t really get anyone’s attention. And that is exactly why email design should not be too complex or complicated. Instead, you must use custom or free responsive email marketing templates that are minimal, i.e., easy to read and easy to understand.
In this article, we will explore the idea of minimalism in email marketing. We will also show you how to create your own minimalist emails for your subscribers. Let’s get started:
Why Minimalism In Email Design
Traditional email design is used when you want to send a generic message to your customers or if you want to target specific audiences with specific content through your emails. It includes the subject line, body contents embedded according to Z, F, or inverted triangle patterns, and the main headline in a simple way. Traditional email design is not very effective as it requires some attention to what’s inside your email messages’ content.
It also wastes time in getting people’s attention and doesn’t take into account the fact that they may not have similar interests with each other or with someone else. The minimalist design is an alternative to this approach which allows you to keep your message brief without sacrificing clarity or brevity.
Minimalism is one of the most popular design trends in the world that focuses on designing web entities in a way that focuses on simplicity and reducing clutter.
The minimalist email design style has been in vogue for a while now. However, there are still many companies that have not quite caught up with this trend. This can be very frustrating for subscribers who want to browse through their emails quickly and use the email app or browser at the same time.
Let us go through the four basics of minimalistic emails in the below section:
#1 Maintain Visual Hierarchy
Visual hierarchies are used to organize information, and it is used for both the content and the design of the emails. Visual hierarchies can be used to organize content along a linear or non-linear axis. For example, a hierarchical structure could be used to label a set of images or other media elements, such as videos and PDFs, so that they appear organized by category or subcategory. This type of organization can also be applied to an email template’s navigation structure to make it easier for subscribers to find what they want quickly and easily.
#2 Use Minimal Colors And A Single Image In Your Email Design
A minimalist email design does not use many colors in order to keep the design simple and clean. The color palette of an email has a direct impact on the user experience, and hence, it should be carefully chosen so that it doesn’t distract from the content.
When choosing colors, we should also take into account the typeface as well as other elements like background images and links. This helps keep the number of colors used at a bare minimum without disrupting the message’s renderability and readability. The same applies to images as too many images divide the reader’s attention, the opposite of minimalism objectives.
#3 Keep Your Copy Short And Use A Single-Column Layout For Your Email Templates
The length of your email is one of the most important factors that determine whether you get a response or not. In today’s time, lengthy email copies are not suitable for a majority of individuals as many scan through their messages on their phones.
Using single-column email templates is a quick and effective way to improve the readability of your emails. Since the email copy and featured elements are wrapped in a single column, the reader can easily understand what your message is about, and thus helps them to take action.
#4 Use Responsive Email Design And Only One CTA Button
A responsive email template is a template that supports flawless renderability across different platforms, such as desktop, mobile, tablets, and laptops, along with OS-screen size-email client configurations. You can use free responsive email marketing templates as they are designed to be adaptable and easy to view, making them suitable from a minimalist perspective.
Also, it is important to use only one CTA button in your email, just like in the case of every other element. This helps the reader know what they must expect exactly after clicking through and that your CTA button is in line with the overall single-focused agenda.
Summing Up: Maximize Your Email Marketing Effortlessly with Curation, Consistency, and Perfection
The idea is to make sure that your subscribers get what they need as quickly as possible while still allowing them to enjoy their experience with you. This can be achieved by providing them with quality content in a way that is engaging, entertaining, and unique. The main goal of minimalist email design language is to make the subscriber feel comfortable and relaxed while they are reading your message. They are designed to be easy to navigate, have clear focal points, and contain few elements, making them simple enough for users to understand what they’re looking at without getting lost in complex details.
Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.