While digital marketing tools will only assist you in carrying out a proper strategy (they will not do the work for you), the right technology stack can help you zoom past the competition.
Some tools are essential, such as email marketing, web forms, analytics, and a CRM. Other tools, such as keyword rank trackers and design tools are more specialized.
The ghostwriting services team will help you take your marketing strategy to the next level, we have compiled a list of the 16 digital marketing tools that every marketer should have in their toolbox.
HubSpot MarketingThe 16 Best Digital Marketing Tools in 2021
HubSpot has a variety of tools to help you grow your business at any stage. To get started, there are several free tools available. For lead capture, you can use web forms, popup forms, and live chat software. Then you can send email marketing campaigns, import all of your data into the free CRM, and analyses the behavior of site visitors.
When you progress to the paid tiers, things become much more sophisticated with advanced marketing automation.
HubSpot is an all-in-one solution for managing your content and social media, as well as tracking emails and connecting with leads – though it works well with other point solutions you may use (Type form, HotJar, etc.).
Ahrefs is a comprehensive SEO tool that can help you increase the traffic to your website. They have data for approximately 150 million keywords in the United States and even more in 150 other countries.
Ahrefs is great for competitive analysis because it shows you who is linking to your competitors, what their top pages are, and other information. You can see where their content ranks and identify key weaknesses for your content areas using the Content Gap tool.
The Top Pages tool displays which pages receive the most traffic, as well as the amount of traffic directed to competitors’ websites.
Proof connects to your CRM or website and uses social proof to increase conversions. When targeted customers visit your site, they use social proof messaging (e.g., “25 people are viewing this post right now”), reviews, and videos.
The popular Live Visitor Count and Hot Streak notification features improve customers’ perceptions of your brand while also allowing prospects to see how other people react to your product. Furthermore, it is extremely simple to set up; simply copy and paste their pixels into your site.
You can identify your visitors and examine their journey through your site, which can aid in the optimization of your site design for higher conversions. It integrates with a large number of other software systems and is mobile-optimized.
If your marketing team is looking for a powerful lead generation tool, Survey Anywhere is a software option to consider.
Respondents who purchase their ReportR pack will receive a personalized PDF report based on their responses immediately after completing the survey. They also work well with your existing marketing stack, whether through webhooks, Zapier, or Integromat. As a result, you can easily transfer leads to your CRM or email marketing tool and begin building nurturing campaigns.
Its a popular WordPress plugin that works with both the Gutenberg and Classic editors. Yoast is a fantastic tool for optimizing your content for search engines.
Yoast assists you in selecting cornerstone content, focus keywords to help you rank, individual content URLs, and internal links to give you an extra boost. The plugin also assesses the readability of your page and assigns it a Flesch Reading Ease score.
It has updated every two weeks to reflect Google’s algorithm, so you are always up to date on your SEO.
Slack is one of the most popular business communication services today. Operates in channels designated for specific information, so business conversations are not derailed or cut short by tangents about where everyone wants to go for team lunch. It facilitates, de-silos, and focuses employee and team collaboration.
It is an excellent tool for networking and meeting others in the digital marketing space, and it allows you to join and leave channels as you see fit. Because it is such a popular communication tool, it has numerous integrations with other tools.
Trello is a content management tool that many organizations use for content brainstorming and strategy; in fact, we use Trello at HubSpot to know when our blog posts are scheduled for publication.
Trello is appealing because it is free for small teams and businesses, and it offers a visual way to brainstorm and schedule content online – even if your team is remote or global. Furthermore, multiple employees can be assigned to a card, so you know who is in charge of writing, editing, or adding CTA offers to a post.
Users can create cards with notes on the topic, as well as set deadlines and assign topics to specific teams. Trello promotes collaboration and clarifies the status of projects in the pipeline.
Canva is a drag-and-drop design platform that allows users to create images by dragging and dropping custom images, icons, shapes, and fonts from the Canva catalogue. It provides an aesthetically pleasing and simple way to design your own logos, presentations, images, or graphs based on the needs of your team.
Furthermore, Canva eliminates the need for an experienced designer by allowing you to create the exact visual you want using their vast image collection.
Google AdWords is one of the most popular ways to advertise your company on Google’s search engine results pages. The payment structure is either pay-per-click or pay-per-call.
Google AdWords includes the Google Keyword Planner, which allows you to research which keywords to include in your ad and other content. You can set spending limits for how much you want to spend. Finally, the tool assists you in directing more prospects to your website.
AdWords is a great way to get your products or services listed on Google’s search results pages for very specific queries.
For website analytics, Google Analytics is the gold standard. It is difficult to work as a digital marketer these days if you do not have some level of Google Analytics expertise.
At its most basic, Google Analytics can show you who is visiting your website, where they are coming from, and which pages they are spending the most time on. Aside from that, you can set up goals to track conversions, create a better ecommerce setup, and track events to learn more about user engagement.
MailChimp is a tool for email marketing and social advertising that automates and orchestrates campaigns.
You can track the traffic generated by your campaigns, and MailChimp integrates with a variety of other SaaS companies. The tool is particularly effective for email drip campaigns. Finally, it is a viable option for engaging your audience.
Its a visual collaborative workflow management system designed to streamline and de-silo information and goals between teams.
Asana enables you to do the following:
Keep track of and visualize projects that need to be completed. Make a schedule and priorities your tasks. Tasks should be assigned to specific team members. Determine friction points and bottlenecks; report on projects in a timely and open manner, data should be de-soloed between teams.
The Portfolios function also allows you to keep track of the status of each project, ensuring that your team members have the support and motivation they need to complete their digital marketing initiatives on time.
BuzzSumo is a one-of-a-kind content research tool that identifies and connects you with top influencers in your industry.
You can look up trending topics and narrow your search to generate both evergreen and trending content aimed at your target audience.
MeetEdgar is a fantastic social media management app.
It can write posts and extract up to five important highlights from your posted content for you to easily share using the browser extension. You can categories your content and choose when you want content from each category to be shared.
It allows you to schedule posts 24 hours a day, seven days a week, and if your queue fills up, it will mine previous posts and re-share them – which you can start and stop at any time. MeetEdgar can also be used to run A/B tests on your content to determine the best language and content for your posts.
Managing all of your social media marketing in one place can save you a lot of time. Buffer, with its clean and simple interface and intuitive setup flow, certainly fits the bill. Furthermore, there are plethoras of advanced features for the numerous social media tasks you must complete.
Buffer provides a complete social media management solution, allowing you to plan, create, and schedule social media posts, track post performance with smart analytics, and engage with your followers from a social media inbox. Furthermore, you and your team can use Buffer to manage all of your organic social strategy.
Its more of an enterprise social media management solution, but it is very powerful and well liked. Hootsuite can store your approved content in the cloud for team members to access for social media posting needs 24 hours a day, seven days a week. It enables the scheduling of multiple posts at the same time, each with its own set of tags and keywords.
You can track the performance of your social media content with Hootsuite. Hootsuite can calculate ROI, convert leads, and monitor public conversations about your brand or a specific topic. Plans are priced in tiers, with entry-level plans starting at $29 per month and ranging up to $599 per month for enterprise.
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