Digital marketing is of critical importance for diamond businesses these days. If the diamond business owner can present the pros of their products immaculately, they will be able to attract clients. Inability to do so might cause losses, so it is better to prepare a digital marketing strategy that helps with the purpose of sales.
Those who understand the marketing of diamonds know how the 5 C’s are important in their sales. Each of these determines why a customer should buy a specific diamond. If you are a business owner, you need to work on marketing these C’s, which will help with your enhancement of sales.
Here is a brief overview of the five C’s of diamonds and how they benefit the customer.
5 C’s of Diamonds
Diamond experts judge the value of it using the 5 C’s. These might vary for different experts as every jeweler defines them differently. Whatever the combination of C’s, the main reason for their use is gauging the value of a diamond as they carry crucial information about its structure.
Some uninformed customers are deluded by sellers who don’t represent the information honestly and sell the product for a far higher price. If the customer has no clear idea of how to check these standards, they should ask the seller for a certificate of reliable grading standards like GIA, AGS, or IGI.
The five C’s of diamonds include Cut, Carat, Cement, Clarity, and Color. Each of these is discussed as follows.
The cut of the diamond refers to its finish. If it is properly finished, the cut will be of the best quality. If the cut is properly made, the diamond’s different facets are in proportion and give an amazing look. If this is not the case, then it might appear in a disorderly manner.
If the cut of the diamond is fine, it will appear shiny, and each of its facets will add to the beauty. Diamonds are prepared before they are used in jewelry in which cut plays a critical role. As diamonds can be cut in different shapes, their quality will determine the price and demand.
Carat is a unit of measurement for diamonds, and it is done to measure their weight. There is little possibility of getting greater carat diamonds, so they are available at higher prices. The heavier the carat of the diamond, the more costly it will be. The customers need to keep in mind that multiple diamonds in a jewelry piece are considered in the same carat value. Their total carat value is measured, and then its price is determined.
One carat’s value is equal to 200 milligrams. There is a common trend of purchasing 1-carat diamond rings because people prefer to go for the whole number. The increased demand for 1 carat and whole number naturally leads to an increase in price value. If someone wants to buy one more economical in value, they should go for ones like 0.8 ct., 0.7 ct., etc. The difference is less visible, and the customer can benefit from it to save money.
The cement of the diamond refers to the longevity of the product. It can tell how sturdy the diamond is, bringing it value. The stronger the cement of a diamond, the more value it will have, and vice versa.
The clarity of the diamond refers to the appearance of a diamond and the presence of possible blemishes in it. The rarer the blemishes are, the more beautiful the diamond is. Clarity is one of the key criteria to find out a diamond’s value. The clearer the diamond is, the more expensive it will be. There are chart grades for the clarity of the diamond. These vary from completely flawless to slightly included and others.
It is easy to check the clarity of a diamond in a gemological laboratory where it is examined in 10X magnification. The various levels of clarity for a diamond are given as follows.
FL, IF are the standard where are no blemishes in the diamond. VVS1, VVS2 is a standard lower than flawless. While VS1, VS2 show blemishes under 10x magnification. SI1, SI2 shows darkness more than obvious while I1, I2, I3 shows visible inclusions without the need for microscope.
These standards vary from flawless to slightly included and included. The diamond, which is inclusion free, will have a higher price. The customers should consider clarity but shouldn’t put it on the top of the list, as the naked eye can’t see all inclusions. If seen with a naked eye, VS2 might not be much different than IF diamond.
Diamonds are available in different colors as they have been formed naturally. People prefer to go for those diamonds which are near colorless. The scale used for the color determination of diamonds is the GIA scale. The scale shows colors ranging from D to Z.
Benefits of 5 C’s
The 5 C’s of diamonds determine the market standards and their value according to demand. The more a diamond fulfills popular demand, the higher its price. If a business markets all these details of a diamond, it will be able to attract more customers. Thus, these five C’s can help with the effective marketing of diamonds.
A diamond business can bring more revenue if it focuses on proper marketing strategies. If they fail to plan for their marketing strategy, they won’t be able to achieve their targets. The five C’s of diamond digital marketing can help promote the business. If a jeweler has better products available according to the mentioned standards, it will be able to attract more customers. Thus, they can focus on it and increase their sales by incorporating them into the strategy.